HVAC: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the in-home estimate.
Source: Hive playbook (confirmation page doctrine)
Why it works
Answering fears before the visit means fewer cancels and a warmer homeowner when the tech pulls up.
Steps
- 1
List the 5 questions people ask most.
- 2
Answer each in 2 lines.
- 3
Add a photo of the team.
- 4
Link it in the confirmation text.
Prompt / script
Prompt: Write a "What to expect at your in-home estimate" page for an HVAC business in [CITY]. Answer these 5 questions in 2 plain sentences each: How long does it take? Who will I meet? Do I have to decide anything that day? What does it cost? What should I have ready? Friendly, no hype, 3rd-grade reading level.
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Related plays
HVAC: book on the first call
Book the in-home estimate during the first conversation, not 'we'll call you back.'
HVAC: confirmation that sells the visit
Send a confirmation that explains what the in-home estimate is, who's coming and what to expect.
HVAC: day-before and day-of reminders
Two short reminders that cut HVAC no-shows.