Electrical: 3 buying-motive ad set
Write three electrical ads, each built on one different reason to buy, instead of one ad that lists everything.
Trade
Electrical plays
Electrical work is a trust sale. Homeowners worry about fire, permits, and a panel they cannot see. These plays qualify safety issues on the first call, set the on-site estimate, and close a repair or an upgrade without a scare script.
32 plays
Click
10
Electrical: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Electrical: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Electrical: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the storm season and EV purchase season.
Electrical: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Electrical: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Track ad source to booked revenue, not leads
Judge Meta ads on booked and closed jobs, not cost per lead.
Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Fire the pixel on booked, not on every lead
Tell Meta about booked or qualified appointments, not raw form fills.
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
Call
7
Electrical: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering an electrical call.
Electrical: missed-call text-back
Send an instant text when an electrical call goes unanswered.
Electrical: price-shopper call script
What to say when a caller opens with 'how much for panel, wiring and EV charger work?'
Electrical: warm handoff to a person
When to pass an electrical call from AI to a human, and what to say.
Electrical: after-hours call script
A script for calls that come in nights and weekends.
Electrical: weekly call scorecard review
Review a handful of electrical calls each week against a simple scorecard.
Speed-to-lead: answer in under 5 minutes
Set a rule that every new lead gets a call or text within 5 minutes.
Book
6
Electrical: confirmation that sells the visit
Send a confirmation that explains what the on-site estimate is, who's coming and what to expect.
Electrical: day-before and day-of reminders
Two short reminders that cut electrical no-shows.
Electrical: no-show rebook text
A short text to rebook a homeowner who missed the on-site estimate.
Electrical: book on the first call
Book the on-site estimate during the first conversation, not 'we'll call you back.'
Electrical: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Electrical: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the on-site estimate.
Electrical: estimate follow-up sequence
A 4-touch follow-up for electrical estimates that didn't close on the spot.
Electrical: electrical safety plan pitch
How to offer the electrical safety plan at the end of an electrical visit.
Electrical: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Electrical: dead lead reactivation email
A plain 'sent from my phone' style email to old electrical leads that never booked.
Electrical: 'what do we need to do' ask
An owner-level question for a big panel upgrade deal that stalled.
Electrical: next-service reminder
Remind past homeowners when their next whole-home safety inspection is due.
Agency: show clients booked revenue by source
Agencies report booked and closed revenue per client instead of clicks and leads.
Agency: sell the hold after the book
After someone books, the job is to get them to show, not to sell more.
Lost deal feedback ask
Ask lost leads one honest question so you can fix the process.
Common Electrical questions
Which electrical issues should jump the queue?
Sparking, a burning smell, a hot panel, or a dead circuit. The call plays flag those and book the soonest slot. Everything else gets two time windows.
How do I talk about a panel upgrade without scaring people?
State the symptom, such as tripping breakers or no room for a charger, and invite them to the visit. The ad plays do not use a fire story.
What belongs on an electrical estimate page?
Who arrives, how long they stay, whether a permit might be part of the job, and that the price is given in the house, not on the call.
Is an electrical safety plan worth offering?
After the repair, yes. One plain offer at the end of the visit beats a pitch buried in the ad.
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