Trade
Roofing leads either call during a storm or sit on a replacement quote for months. These plays cover storm and wear hooks, the inspection booking, and the follow-up that gets a contract signed before the next rain.
32 plays
Roofing only. No screenshots.
What to steal: Trust and longevity: local, 30+ years, free quote.
What to steal: Licensed, insured, and a free estimate in the same line.
Source: Hookd winning/optimized ads, Oct 2026
10
Write three roofing ads, each built on one different reason to buy, instead of one ad that lists everything.
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Short ad that calls out exactly who it's for in the first line.
A seasonal ad aimed at busy homeowners during the right after hail and wind storms.
Use a Meta instant form with only two qualifier questions plus contact info.
A short quiz landing page that asks about the job first and the phone number last.
Judge Meta ads on booked and closed jobs, not cost per lead.
Keep past engagers and customers out of cold prospecting campaigns.
Tell Meta about booked or qualified appointments, not raw form fills.
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
7
A first-30-seconds script for an AI or human receptionist answering a roofing call.
Send an instant text when a roofing call goes unanswered.
What to say when a caller opens with 'how much for roof repair and replacement?'
When to pass a roofing call from AI to a human, and what to say.
A script for calls that come in nights and weekends.
Review a handful of roofing calls each week against a simple scorecard.
Set a rule that every new lead gets a call or text within 5 minutes.
6
Send a confirmation that explains what the free roof inspection is, who's coming and what to expect.
Two short reminders that cut roofing no-shows.
A short text to rebook a homeowner who missed the free roof inspection.
Book the free roof inspection during the first conversation, not 'we'll call you back.'
Decide when to ask for a card on file to hold a slot.
A simple page sent after booking that answers the top 5 questions about the free roof inspection.
A 4-touch follow-up for roofing estimates that didn't close on the spot.
How to offer the roof maintenance plan at the end of a roofing visit.
Ask for a Google review right after a finished job, while the homeowner is happy.
A plain 'sent from my phone' style email to old roofing leads that never booked.
An owner-level question for a big full roof replacement deal that stalled.
Remind past homeowners when their next roof inspection is due.
Agencies report booked and closed revenue per client instead of clicks and leads.
After someone books, the job is to get them to show, not to sell more.
Ask lost leads one honest question so you can fix the process.
Age of the roof, a recent storm, and a missing-shingle detail beat a generic we-do-roofs line. The callout plays name who the ad is for in the first sentence.
Offer two windows for a look, confirm the address, and say the price comes after someone is on the roof. No number over the phone.
Silence. The follow-up plays set a short sequence so the estimate does not die in the homeowner's inbox.
No. Storm work is urgent. A full replacement is a planned project. Split them so the booking script matches the job.
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One email. Five plays. Each one has the script. Unsubscribe anytime.