Trade
HVAC jobs are won or lost on urgency. A no-cool call in July and a no-heat call in January need different offers, different scripts, and different booking windows. These plays cover the ad, the missed call, the estimate, and the maintenance plan.
32 plays
HVAC only. No screenshots.
What to steal: Eligibility hook: old system, you may qualify, little money up front.
What to steal: Price curiosity: name the cost before the old unit dies.
Source: Hookd winning/optimized ads, Oct 2026
10
Write three HVAC ads, each built on one different reason to buy, instead of one ad that lists everything.
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Short ad that calls out exactly who it's for in the first line.
A seasonal ad aimed at busy homeowners during the first hot week of summer and first cold snap.
Use a Meta instant form with only two qualifier questions plus contact info.
A short quiz landing page that asks about the job first and the phone number last.
Judge Meta ads on booked and closed jobs, not cost per lead.
Keep past engagers and customers out of cold prospecting campaigns.
Tell Meta about booked or qualified appointments, not raw form fills.
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
7
A first-30-seconds script for an AI or human receptionist answering an HVAC call.
Send an instant text when an HVAC call goes unanswered.
What to say when a caller opens with 'how much for AC and furnace repair?'
When to pass an HVAC call from AI to a human, and what to say.
A script for calls that come in nights and weekends.
Review a handful of HVAC calls each week against a simple scorecard.
Set a rule that every new lead gets a call or text within 5 minutes.
6
Send a confirmation that explains what the in-home estimate is, who's coming and what to expect.
Two short reminders that cut HVAC no-shows.
A short text to rebook a homeowner who missed the in-home estimate.
Book the in-home estimate during the first conversation, not 'we'll call you back.'
Decide when to ask for a card on file to hold a slot.
A simple page sent after booking that answers the top 5 questions about the in-home estimate.
A 4-touch follow-up for HVAC estimates that didn't close on the spot.
How to offer the comfort club at the end of an HVAC visit.
Ask for a Google review right after a finished job, while the homeowner is happy.
A plain 'sent from my phone' style email to old HVAC leads that never booked.
An owner-level question for a big system replacement deal that stalled.
Remind past homeowners when their next AC tune-up is due.
Agencies report booked and closed revenue per client instead of clicks and leads.
After someone books, the job is to get them to show, not to sell more.
Ask lost leads one honest question so you can fix the process.
Start with the no-AC callout and the missed-call text-back. Heat-wave leads book the same day if someone answers. Save the maintenance-plan ask for the end of the repair.
The call plays mark true emergencies, offer the soonest slot, and never quote a price on the phone. The tech prices the job on site.
How long the visit takes, who shows up, whether they must decide that day, what it costs to look, and what to have ready, including attic access and the age of the system.
After the visit, once the homeowner has seen the repair. The close plays keep the ask to one sentence and a simple yes or no.
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One email. Five plays. Each one has the script. Unsubscribe anytime.