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What should Meta cost you per booked job?

Work backward from the jobs you want.

These numbers are placeholders to edit. They are not benchmarks.

Appointments you want on the calendar, not closed jobs.

How you buy the lead

The share of leads that become a booked appointment.

The share of booked appointments that show up.

The share of shows that become a paid job.

Cost per booked job

$425

To book 40 jobs a month you need about 200 leads, or $559/day. That's $425 per booked job and about 1.36x return on ad spend.

Monthly Meta budget
$17,000
Daily budget
$559
Leads needed
200
Shows
32
Closed jobs
19.2
Revenue
$23,040
ROAS
1.36x
Cost per closed job
$885

Budget is ad spend only, paid to Meta.

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