Plumbing: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the on-site estimate.
Source: Hive playbook (confirmation page doctrine)
Why it works
Answering fears before the visit means fewer cancels and a warmer homeowner when the plumber arrives.
Steps
- 1
List the 5 questions people ask most.
- 2
Answer each in 2 lines.
- 3
Add a photo of the team.
- 4
Link it in the confirmation text.
Prompt / script
Prompt: Write a "What to expect at your on-site estimate" page for a plumbing business in [CITY]. Answer these 5 questions in 2 plain sentences each: How long does it take? Who will I meet? Do I have to decide anything that day? What does it cost? What should I have ready? Friendly, no hype, 3rd-grade reading level.
Cindy
Book a Cindy demo
Cindy answers your calls and texts, books the job and shows you which ad paid for it.
Open (opens in a new tab)
Hive Marketing
Get a free Hive ad audit
We'll look at your Meta ads and tell you what we'd change. Straight answers.
Open (opens in a new tab)
Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Related plays
Plumbing: book on the first call
Book the on-site estimate during the first conversation, not 'we'll call you back.'
Plumbing: confirmation that sells the visit
Send a confirmation that explains what the on-site estimate is, who's coming and what to expect.
Plumbing: day-before and day-of reminders
Two short reminders that cut plumbing no-shows.