Electrical: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Source: Hive playbook (SMO ad templates)
Why it works
A tight callout filters out bad leads before they click and makes the homeowner with a panel or wiring problem feel seen.
Steps
- 1
Name the homeowner and the situation in line 1.
- 2
Add 'This is for you if...' with 2-3 bullets.
- 3
Add one qualifying line (who it's NOT for).
- 4
Point to the on-site estimate.
Prompt / script
[CITY] homeowners: dealing with a dead circuit, burning smell or sparking outlet? This is for you if: - [CONDITION 1] - [CONDITION 2] - You want it done right the first time Not for you if you're just price shopping for the cheapest option. Book your on-site estimate below. We'll tell you straight what it needs.
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Electrical: 'It's not because...' ad
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Use a Meta instant form with only two qualifier questions plus contact info.