72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
Source: Hive playbook (Haynes)
Why it works
Fatigue is a creative problem. Killing a campaign throws away its learning.
Steps
- 1
Watch results and cost per result daily.
- 2
If volume falls 3 days straight and cost rises, duplicate the ad and swap the creative.
- 3
Keep the campaign running.
- 4
Keep a surplus of new ads ready.
Prompt / script
Daily check prompt: Compare the last 3 days of results and cost per result for each ad. Flag any ad with 3 straight days of falling results and rising cost. Suggest a new hook in the same angle for each.
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