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Landscaping: dead lead reactivation email

A plain 'sent from my phone' style email to old landscaping leads that never booked.

Source: Hive playbook (Haynes emergency revenue)

Why it works

Plain short emails look personal and get replies. Use it sparingly or it stops working.

Steps

  1. 1

    Pull leads older than 60 days that never booked.

  2. 2

    Lowercase subject.

  3. 3

    2-3 lines, one question.

  4. 4

    Staff replies fast.

  5. 5

    Don't repeat often.

Prompt / script

Subject: quick question
Body: hey [Name], are you still looking for help with lawn care, design and hardscape? we have some openings [this week/next week] if so.
[YOUR NAME]

Get 5 booked-job plays every Tuesday.

One email. Five plays. Each one has the script. Unsubscribe anytime.

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