Agency: sell the hold after the book
After someone books, the job is to get them to show, not to sell more.
Source: Hive playbook (Haynes)
Why it works
Show rate under about 70% is a process problem, not an ad problem.
Steps
- 1
Same-day human text from the closer.
- 2
Confirmation that explains the visit.
- 3
Reminders day-before and day-of.
- 4
Track show rate weekly.
Prompt / script
Same-day text from closer: Hey [Name], it's [NAME]. Saw you booked for [DAY]. Looking forward to it. Anything you want me to look at before then?
Hive Marketing
Get a free Hive ad audit
We'll look at your Meta ads and tell you what we'd change. Straight answers.
Open (opens in a new tab)
Cindy
Book a Cindy demo
Cindy answers your calls and texts, books the job and shows you which ad paid for it.
Open (opens in a new tab)
Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Related plays
Agency: show clients booked revenue by source
Agencies report booked and closed revenue per client instead of clicks and leads.
Lost deal feedback ask
Ask lost leads one honest question so you can fix the process.
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.