Agency: show clients booked revenue by source
Agencies report booked and closed revenue per client instead of clicks and leads.
Why it works
Clients don't renew for CPL. They renew when they see jobs and dollars tied to the ads.
Steps
- 1
Pick booked value as the headline number.
- 2
Split Ads vs Organic.
- 3
Show it per client monthly.
- 4
Open every client call with it.
Prompt / script
Monthly client report: Booked jobs from ads: [X] | Booked value from ads: [$] | Ad spend: [$] | Cost per booked job: [$] | What we change next month: [1 LINE]
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