Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Source: Hive playbook (Haynes)
Why it works
Otherwise cold numbers look better than they are and you pay to reach people who already know you.
Steps
- 1
Build audiences: 365d FB+IG engagers, 180d site visitors, customer list, 90d form opens.
- 2
Exclude them from cold campaigns.
- 3
Turn off audience expansion.
- 4
Run a separate warm campaign if needed.
Prompt / script
Exclusion checklist: [ ] 365-day FB/IG engagers [ ] 180-day pixel visitors [ ] customer email list [ ] 90-day lead form openers [ ] Advantage+ audience expansion off
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