Track ad source to booked revenue, not leads
Judge Meta ads on booked and closed jobs, not cost per lead.
Source: Hive playbook
Why it works
Cheap leads that never book cost more than expensive leads that do.
Steps
- 1
Tag every lead with its ad.
- 2
Record booked, showed, closed and revenue.
- 3
Compare cost per booked job by ad.
- 4
Cut and scale on that number.
Prompt / script
Weekly report columns: Ad | Spend | Leads | Booked | Showed | Closed | Revenue | Cost per booked job | ROAS
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