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HVAC: phone-last quote quiz

A short quiz landing page that asks about the job first and the phone number last.

Source: Hive playbook (home-service quote quiz)

Why it works

Easy questions first build momentum. By the time you ask for a phone number, they're already invested.

Steps

  1. 1

    Step 1: work type.

  2. 2

    Step 2: home type.

  3. 3

    Step 3: homeowner yes/no.

  4. 4

    Step 4: address.

  5. 5

    Step 5: phone only, then 'Get my free quote'.

  6. 6

    Thank-you page goes to a calendar, not another page.

Prompt / script

Headline: Get your free [CITY] AC and furnace repair quote in 30 seconds.
Step 1: What do you need? [options]
Step 2: What type of home? Single family / Duplex / Mobile / Condo
Step 3: Do you own the home? Yes / No
Step 4: What's the address?
Step 5: Best phone number for your quote?
Button: Get my free quote
Thank you: Pick a time below and we'll come take a look.

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