HVAC: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the first hot week of summer and first cold snap.
Source: Hive playbook (Haynes 'For the Dogs' emergency revenue play)
Why it works
Seasonal timing gives a real reason to act now without a fake discount.
Steps
- 1
Pick the season moment: first hot week of summer and first cold snap.
- 2
Write the hook around what's happening that week.
- 3
Offer a real fast-action bonus (priority slot, free add-on).
- 4
Run it for 1-2 weeks then turn it off.
Prompt / script
Hook: [SEASON MOMENT] is here. Don't wait until everyone in [CITY] is calling at once. Body: We're holding [NUMBER] priority in-home estimate slots this week for [CITY] homeowners. Book one now and get [REAL BONUS]. CTA: Grab a slot.
Hive Marketing
Get a free Hive ad audit
We'll look at your Meta ads and tell you what we'd change. Straight answers.
Open (opens in a new tab)
Cindy
Book a Cindy demo
Cindy answers your calls and texts, books the job and shows you which ad paid for it.
Open (opens in a new tab)
Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Related plays
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Fire the pixel on booked, not on every lead
Tell Meta about booked or qualified appointments, not raw form fills.