Pest Control: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Source: Hive playbook (Haynes Hydra forms)
Why it works
Fewer questions keeps volume up. Two smart questions keep junk leads out.
Steps
- 1
Question 1: What are you seeing, and where?
- 2
Question 2: Is it inside, outside or both?
- 3
Then name, phone, email.
- 4
Pixel on booked or qualified, not on every form fill.
- 5
Call or text within minutes.
Prompt / script
Form intro: Get a straight answer on your general pest, termite and rodent treatment. Takes 20 seconds. Q1: What are you seeing, and where? Q2: Is it inside, outside or both? Then: Name / Phone / Email Thank-you screen: Thanks [Name]. We'll text you in a few minutes to get you booked. Want to skip the wait? Call [NUMBER].
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Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Related plays
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Fire the pixel on booked, not on every lead
Tell Meta about booked or qualified appointments, not raw form fills.