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ClickPlumbing

Plumbing: 'It's not because...' ad

A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.

Source: Hive playbook (SMO ad templates)

Why it works

People who tried before and got burned need a reason this time is different. Naming their excuses builds trust fast.

Steps

  1. 1

    Write down 3 reasons homeowners think drain, leak and water heater work went wrong before.

  2. 2

    Find the real underlying reason.

  3. 3

    Explain your fix in plain words.

  4. 4

    Add real proof only if you have it.

  5. 5

    Close with a CTA to book a on-site estimate.

Prompt / script

If you've [TRIED BEFORE, e.g. called two plumbing companies and never heard back], it's not because:
- [EXCUSE 1]
- [EXCUSE 2]
- [EXCUSE 3]
It's actually because [REAL REASON].
Here's what we do differently: [MECHANISM IN ONE SENTENCE].
If you've been burned before, this is different because [DIFFERENCE].
Tap "Learn more" to book your on-site estimate.

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