Roofing: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Source: Hive playbook (SMO ad templates)
Why it works
A tight callout filters out bad leads before they click and makes the homeowner with a worn or leaking roof feel seen.
Steps
- 1
Name the homeowner and the situation in line 1.
- 2
Add 'This is for you if...' with 2-3 bullets.
- 3
Add one qualifying line (who it's NOT for).
- 4
Point to the free roof inspection.
Prompt / script
[CITY] homeowners: dealing with an active leak after a storm? This is for you if: - [CONDITION 1] - [CONDITION 2] - You want it done right the first time Not for you if you're just price shopping for the cheapest option. Book your free roof inspection below. We'll tell you straight what it needs.
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