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Speed-to-lead: answer in under 5 minutes

Set a rule that every new lead gets a call or text within 5 minutes.

Source: Hive playbook

Why it works

Leads go cold fast and often contact several companies. First to reply usually books.

Steps

  1. 1

    Route new leads to a phone or AI that answers now.

  2. 2

    Text immediately if a call isn't possible.

  3. 3

    Track response time weekly.

  4. 4

    Fix the slowest hour of the day.

Prompt / script

Text: Hi [Name], this is [NAME] at [BUSINESS]. Just got your request about [SERVICE]. Is now a good time for a quick call, or would texting be easier?

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