Cleaning: estimate follow-up sequence
A 4-touch follow-up for cleaning estimates that didn't close on the spot.
Stage
Cleaning Close plays
Cleaning close plays turn a first clean into a route. The offer is the same crew on a set day, not a coupon on the next visit.
9 plays
Cleaning: recurring cleaning plan pitch
How to offer the recurring cleaning plan at the end of a cleaning visit.
Cleaning: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Cleaning: dead lead reactivation email
A plain 'sent from my phone' style email to old cleaning leads that never booked.
Cleaning: 'what do we need to do' ask
An owner-level question for a big recurring weekly or biweekly plan deal that stalled.
Cleaning: next-service reminder
Remind past homeowners when their next deep clean is due.
Agency: show clients booked revenue by source
Agencies report booked and closed revenue per client instead of clicks and leads.
Agency: sell the hold after the book
After someone books, the job is to get them to show, not to sell more.
Lost deal feedback ask
Ask lost leads one honest question so you can fix the process.
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