Med Spa: 3 buying-motive ad set
Write three med spa ads, each built on one different reason to buy, instead of one ad that lists everything.
Stage
Med Spa Click plays
Med spa click plays name the treatment and the person, such as a first Botox visit or a filler consult. A vibe-only ad does not produce a booked chair.
10 plays
Med Spa: 'It's not because...' ad
A Meta ad that names the excuses a client has heard, then the real reason their last attempt failed.
Med Spa: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Med Spa: seasonal 'for the ones still working' push
A seasonal ad aimed at busy clients during the pre-summer, wedding season and the holidays.
Med Spa: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Med Spa: treatment-match quiz
A short quiz that matches a visitor to a treatment, then asks for the phone number last.
Track ad source to booked revenue, not leads
Judge Meta ads on booked and closed jobs, not cost per lead.
Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Fire the pixel on booked, not on every lead
Tell Meta about booked or qualified appointments, not raw form fills.
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
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